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Product Sales & Geographic Performance

The Product Sales & Geographic Performance Dashboard provides a comprehensive view of commercial performance across products, categories, countries, and regions. It enables executive and commercial leadership to evaluate product portfolio strength, geographic market penetration, regional revenue concentration, and average revenue dispersion across products and countries.

Key Performance Indicators (KPIs)​

  • Net Sales Current Year: Represents total recognized sales revenue for the selected fiscal period in the current year. Higher values indicate stronger commercial execution and market demand, while lower values reflect revenue contraction or weakening product performance.
  • Net Sales Last Year: Represents total recognized sales revenue for the equivalent fiscal period in the prior year. It serves as the baseline for geographical and product-level year-over-year performance comparison.
  • Products Current Year: Represents the number of distinct products generating sales in the current fiscal period. Higher values indicate broader product portfolio activity, while lower values reflect product concentration or reduced assortment utilization.
  • Net Sales / Product Current Year: Measures the average revenue generated per active product. Higher values indicate stronger product monetization and portfolio efficiency, while lower values suggest diluted revenue contribution per product.
  • Countries Current Year: Represents the number of distinct countries generating sales in the current fiscal period. Higher values indicate broader international market presence, while lower values reflect geographic concentration.
  • Net Sales / Country: Measures the average revenue generated per active country. Higher values indicate stronger national market performance and deeper market penetration, while lower values suggest lower geographic revenue density.

Benefits of this Dashboard​

  • Product Portfolio Performance Governance: Enables leadership to identify top-performing and underperforming products to guide assortment, pricing, and lifecycle decisions.
  • Geographic Market Expansion Analysis: Provides visibility into country-level revenue distribution to support international growth strategy and market prioritization.
  • Revenue Concentration Risk Monitoring: Highlights dependency on specific products, categories, or regions to support diversification risk management.
  • Commercial Resource Allocation Optimization: Guides sales and marketing investment by aligning resources with the most productive products and geographies.
  • Executive Market Penetration Oversight: Supports high-level oversight of how effectively the organization converts geographic footprint into revenue performance.

Filtering​

You can filter the dashboards using these filtering panels:

  • Year
  • Period
  • Company
  • Location
  • Product Category